I was asked to look at a site and let them know what 5 things they could do to their site to increase its Findability and SEO. That got me thinking that a lot of people do not know the first five basic things to do.
We talk a lot about the next five things or five things you did not know. With that in mind I want to talk about the FIRST five things you should do on your WordPress blog to help out with Findability and SEO.
1) Write New and Unique content.
This is where it all starts. If you have strong, well written and unique content, then you will get people to come and read your blog. I know that sounds simplistic, and yes it is, but it is the truth!
2) Add new content often and regularly.
The more often you post the more people will come to your site. Why? Well the more you post, or if you hold yourself to a regular schedule, then search engines will spider your site more often. Therefor, you will have more information in the search engines. This allows people to find you a much more easily when they are searching.
3) Have a great key word phrase that is popular, but not too popular.
One of the first things you should do when setting up your site for Findability / SEO is to come up with a good keyword that works for your blog and the subject you write about. Then think of five more that do the same thing but are not as well known. Why? Well if you use a very popular keyword like coffee you will never get to the top of Google list because a company like Starbucks will have that all tied up. Instead of coffee use Whole bean coffee or cup of coffee. This way you can find a place in a bigger segment of readers.
4) Make sure your site is as accessible as it can be.
Having a well coded accessible site not only will allow the largest group of people to read it, but it will allow the search engines to make it through the site with little or no problems. This will allow them to index more of your content and return a better search result.
5) Use your keywords in your titles, domain name and your url.
This gives you a bunch of new places to put keywords that will not only help you with your search engine rankings, but also to give the people searching for things a new set of keywords to find in their search.
I hope this helps out those of you that are just starting your blog and even with people that have long time blogs that are just now starting to do the Findability and SEO thing to it.
Please drop me a comment if you have any questions. Also drop me a comment if you have tried any of these and let me know what kind of results you had with them.